About Us

It's Cool To Be Nice started with a simple idea in a Southern California garage.

We wanted to build more than just another apparel brand. We wanted to create something people could throw on every day that carried a message worth sharing. Because while trends come and go, kindness has a funny way of never going out of style.

Inspired by beach towns, weekend adventures, good people, and the belief that positivity is contagious, we design comfortable, everyday pieces made to fit wherever life takes you. Whether you're grabbing coffee, heading to the beach, chasing your kids around the park, or pretending you'll catch the sunset but somehow end up at Taco Tuesday instead, we've got you covered.

Around here, we're big believers that the little things matter—a smile, holding the door open, checking in on a friend, or simply choosing to be kind when it's easier not to. If our apparel reminds even one person to do that, we'd call it a pretty good day.

Thanks for being here and for helping us spread a little more positivity, one piece at a time. Welcome to It's Cool To Be Nice!